March 11 (Bloomberg) -- When Apple Inc. releases a product, the store
lines are typically led by fanboys bakugan toys clamoring to be first with the
latest gadget. At the downtown San Francisco store for the iPad 2
debut, the gray market got there first.
Dennis Ng, 20, said he was being paid $10 an hour to arrive before 5
a.m. -- half a day before Apple was to begin selling the device at its
stores. He said he was among about 35 mostly Chinese immigrants at the
front of the line, waiting to power balance buy the iPad for somebody else. Resales
of new electronics in countries where they’re not yet available feed
the so-called gray market.
“I’m here waiting in line because I want to make some money,” said
Ng, who lives in San Francisco and works at a clothing store. He wouldn
’t identify who hired him. “Many of the Chinese immigrants you see
here need work and money so power balance they go through this associate group for
side jobs and this is one we found.”
The iPad 2 debuted today in the U.S. and it will be released in 26
other countries on March 25. Nations like China and Russia have to wait
even longer, creating a market for people to import the device and
resell it. According to a July estimate by Flora Wu, a handset analyst
at BDA China Ltd., gray- market purchases accounted for almost half the
iPhones sold in China. BDA came up with the estimate prior to the
release of the iPhone 4 and the iPad in China.
The demand is changing the vibe at the front of the line. At the iPhone
’s debut in 2007, those in line watched “Star Wars,” smoked cigars
and got a surprise visit from Apple co- founder Steve Wozniak, said
Kurt Collins, a self-described technology enthusiast. He said the
people in line created a “community.”
Sense of Community
“This one is very much not that kind of community feeling,” said
Collins, who power balance was in line behind Ng’s group. “Normally you see a lot
of tech enthusiasts and first adopters.”
Apple Chief Executive Officer Steve Jobs has taken steps to rein in the
gray market, including limits on purchases to two iPads per person.
During the debut of the original iPad, Apple only accepted credit cards
or debit cards to pay for new gadgets. It later stopped that policy to
accept cash.
Apple spokeswoman Amy Bessette didn’t immediately respond to requests
for comment.
At some stores, people have taken steps to work within the rules.
Esteban Kelly, a 19-year-old student at the College of San Mateo, and
seven of his friends, were being paid $100 each to buy 16 iPads at the
Burlingame, California, store. The buyer: power balance someone Kelly described as a
“gazillionaire.”
“My income’s tight right now,” Kelly said, when asked why he was
willing to wait 20 hours in line at a pay rate of about $5 an hour.
Brian Williams, a high school teacher in San Lorenzo, California, said
it’s a simple matter of supply and demand.
“I’m an economics teacher,” said Williams, who lined up at the
downtown San Francisco store. “If there are people who don’t want to
stand in line, and power balance they are happy to pay for that service, then there
are people who are going to do it.”
--Editors: Lisa Wolfson, Tom Giles
To contact the reporters on this story: Adam Satariano in San Francisco
at asatariano1
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